Your Ideal Client Profile Worksheet

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Ready to increase your sales conversion rates?

Developing your brand position starts with understanding who your target market is. We have created this complete Ideal Client Profile worksheet to help you get into the minds of your target audience. Within the worksheet, you will answer questions about your ideal client regarding the following:

What are their key characteristics such as demographics, personality traits, interests?
What are their challenges, fears and concerns?
What are their goals?
What are common objections they may have during the sales process?
Why did they choose to work with you over your competitor?
Knowing this valuable information will give you insight into why and how they buy. As a result, you will be able to increase your sales conversion rates through relevant and effective marketing campaigns. And most importantly, you will be on your way to positioning your products or services to sell themselves!

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P.S. If you’d like to learn more about target market segmentation or brand personas, check out our blog post about Market Research & Segmentation: Developing Your Brand Position.