Developing your Personal Branding with Ashley Jordan of Ginger + Chic
Whether you’re the CEO of a corporation, on the job hunt, or a graduate student, you must think, act, and plan like a business leader—consistently managing your personal reputation both online and offline. Many people think that personal branding is just for celebrities, yet each and every one of us is a brand. Personal branding is synonymous with your reputation and is the process by which you market yourself to others. What do you represent? What do you stand for? What are the first words that come to mind when someone mentions your name?
As a brand, you can utilize the same strategies that celebrities or corporate brands use to appeal to others. You can build brand equity just like them. And who understands personal branding better than bloggers? You may not even realize it, but successful bloggers are extremely effective in marketing themselves and leveraging (and monetizing) their brand potential. Additionally, most top bloggers wear many different hats and are well-versed in design, photography, journalism, SEO, marketing and much, much more.
I recently had the joy of working with one of the most fashionable people and bloggers that I know, Ashley, from Ginger and Chic. She is a successful fashion blogger and has a keen eye for aesthetics. We collaborated to develop and refine her brand, and applied it to a new look for her fashion blog.
We went through a three-step branding process with Ashley to further develop her brand. Starting with capturing the vision and potential of Ginger and Chic, to strengthening her brand, and finally applying it to a platform that will allow her to broadcast awesomeness.
Step One: Vision Board
A perfect place to start is at the beginning. While Ashley had a great foundation, we knew that we could take her look to a new level, one that captured what Ginger + Chic was all about. After having a converstaion about what inspired her, our team put together a few vision board options, and this was the clear winner.
Feminine but Edgy. Modern and Classic. Perfectly Ginger + Chic.
Step Two: Refine Branding Set
The next step was to design and assemble a complete set of branding tools for Ashley to use across mediums. She came to us with a really great logo, but also needed a “masthead”, icon and monogram. After some collaboration we settled on a great Ginger + Chic logo family.
Fun. Fresh. Clean.
Step Three: Blog Makeover
With a strong foundation of a vision board and logo set, we then applied the Ginger + Chic brand to a new blogging website. We chose to move her from Blogger to WordPress because of the customizability and robust back-end system. Her new website is easy to navigate, use, interact with and is, of course, responsive.
Before and After.
Before is a great start, but we were able to collaborate to create a beautiful canvas for Ashley to blog about fashion and connect with her followers. Keep reading to learn what personal branding and style means to her.
I couldn’t pass up the opportunity to do a Q&A on what personal branding and style means to Ashley as the fashion blogger at Ginger + Chic.
Q. How have you developed your personal brand.
A. I’m a firm believer that rules should be broken and boundaries should be pushed. Don’t be afraid to try something new and learn through trial and error. I’ve found that someone can really rock any outfit as long as they’re really feeling it.
As for my brand – I’m a bit of a rebel. I describe my overall brand as preppy- with a bit of an edge. I’m all about adding accessories to toughen my look and rely on pieces like my moto boots to add an element of the unexpected – keep people guessing.
Q. What does Ginger + Chic mean to you?
A. Well in a literal sense – Ginger – embraces the whole redhead thing – it’s taken me a while to arrive at this place, but now I’m owning it. I dig that it’s something that makes me different and stand out. And Chic brings in a classy and glamorous element that I’m all about.
Q. What does branding mean to you?
A. Branding is who you are. Think of a clothing store like Free People – immediately flowy-earthy-boho-chic comes to mind and that’s because of the clothes that they offer as well the atmosphere of the store. Your brand is just another way of talking about who you are at the core.