Where the Rubber Meets the Road: Get Going with your CRM Analytics

By |March 5th, 2016|

There is something reassuring about having accurate information. Even when it merely reinforces what you already thought you knew. Even, more surprisingly, when it overturns what you thought you knew. Because, now you really do know. Now, you can decide what significance to attribute to certain factors. Now, you can stop pouring 80% of your energy into 20% of your gains and focus on the big prizes: “Targeting the best potential customer with the optimal message in the most cost effective medium at the ideal time.” —Analytics – Wikipedia

You’ve selected the most appropriate CRM for your organization, got things up and running, all your most valuable sources of information integrated and people developing good habits. Now it’s time to start mining all that data. Ugh! Sounds so labor intensive.

But this is the prize. This is why you needed the toy with the big wheels. As I pointed out in our first post in this CRM series, if you don’t use the analytics functions – reports, dashboards, and so on – you are simply creating an enormous address book.
So, where to start?

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Brand Management: Protecting Your Most Valuable Asset

By |February 20th, 2015|

Now, this may be my financial background kicking in, but your brand is your company’s most valuable asset as it drives sales, increases revenue and has a huge impact on your bottom line. Like a magnet, your brand attracts customers, followers, fans and even employees. And unlike depreciating assets such as computers or printers, when managed and executed properly, your brand value will (and should) appreciate over time. Essentially, your brand is the derivative of success.

However, branding has been unfairly labeled as that “creative marketing thing,” limiting it to just visual and contextual representations of your company. In reality, branding is much more than your logo and tagline and should be taken seriously. Effective branding improves the visibility and reputation for a product, service or company. Everything you do (and don’t do) and every aspect within your organization ranging from an individual to your company culture to your product affects how your brand is received. And then ultimately perceived.

But don’t forget that just like depreciating assets, your brand needs to be maintained and given the proper care, love and attention it so deserves. Let’s examine what I mean by that.
Get Back to The Basics


Brand Identity: Defining Your Archetype

By |October 23rd, 2014|

noun: a collectively inherited unconscious idea, pattern of thought, image, universally present in individual psyches; a model or first form; prototype.
As defined above, the term “archetype” originates from ancient Greek meaning “original or old” […]

Get Your Story Told

By |October 8th, 2014|

I have a confession.
Even though I’m “in” marketing. And even though some of my proverbially best friends are in PR. And even though my ex’s sister, who has been a practising journalist for two decades, […]

The Essential WordPress Plugins

By |September 25th, 2014|

The Essential WordPress Plugins
I have a confession… I love WordPress. While it’s not a perfect platform, it gives our team the power to build beautiful, responsive and customized websites. Websites that allow our clients to […]

Your 1-Minute Website Health Checklist

By |April 23rd, 2014|

A routine website health check-up is essential.
Once your site is launched, the bigger job still lies ahead to keep it updated and maintained. Websites must continually evolve to meet the increasing demands of your target […]

Love Thy Clients: How to Increase Your Client Retention

By |March 13th, 2014|

Did you know that a 5% increase in your customer retention can increase your profitability up to 125%?
Many businesses focus all their marketing efforts on attracting new clients, however, statistics show that getting new business costs 6-7 times more than keeping your existing clients happy. Incorporating strategies for repeat business and referrals can seriously impact your profit margins. Particularly now that reputation is firmly in the hands of the consumer, whose power to strengthen or undermine your brand with online reviews and recommendations has increased exponentially.

The first 100 days of onboarding a client is critical. If you can keep your new client for 100 days then, as Joey Coleman demonstrates, you will likely have a customer for life and potentially a new ambassador for your business. So before you concentrate too hard on how to get all these new clients it is well worth making some critical decisions about what you are going to do with the ones who have already signed up. Let’s talk about the nitty gritty details of how to keep your clients. Giving them a reason to come back again and again must be a key part of a successful brand strategy.

Market Research & Segmentation: Developing Your Brand Position

By |February 13th, 2014|

When it comes to branding and positioning, don’t jump in cold with your blinders on.
We all know that saying about assuming, right? Well, it’s true. Unless you are just starting out in your business, don’t make assumptions about your customer’s preferences, tastes, habits, needs, wants, fears or concerns. Get real hard data and take the time to ask the right questions and test your hypotheses so you can make informed decisions. Ultimately, this data will help you develop your brand position to increase sales and conversion rates. Don’t get caught up in increasing traffic if it’s not the right traffic—quality over quantity, always.
“Get real hard data and take the time to ask the right questions.”
So, where do you start? The basics, of course! Conduct market research in order to gain valuable insight into the mind of your target audience. Remember, your goal is to be relevant because that is what will drive conversions. If you can identify with your audience and truly understand what they want and what matters most to them, then you will be able to position your business as the obvious solution. Thus, effectively engaging with them.

Get Unstuck: Quick Solutions to Get You Back to Making Progress

By |February 6th, 2014|

We’ve all been here… right? Time has been ticking ever closer to the deadline and between that pressure and those ever present distractions… you find yourself absolutely stuck. I’m writing this blog post because it’s happened to me – more than I’d like to count – and I’d like to share some of the tricks I’ve found to help unstick me from my creative-problem solving – situation.
Step One: Stop whatever you’re doing.


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The Recipe To a Better Brand Strategy

By |January 23rd, 2014|

“A salad is only as good as the quality of its ingredients.”
– Jamie Oliver

Your brand is more than just an awesome logo—although important—your brand goes beyond just what’s on the surface. Your band is the […]


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