Now, this may be my financial background kicking in, but your brand is your company’s most valuable asset as it drives sales, increases revenue and has a huge impact on your bottom line. Like a magnet, your brand attracts customers, followers, fans and even employees. And unlike depreciating assets such as computers or printers, when managed and executed properly, your brand value will (and should) appreciate over time. Essentially, your brand is the derivative of success.
However, branding has been unfairly labeled as that “creative marketing thing,” limiting it to just visual and contextual representations of your company. In reality, branding is much more than your logo and tagline and should be taken seriously. Effective branding improves the visibility and reputation for a product, service or company. Everything you do (and don’t do) and every aspect within your organization ranging from an individual to your company culture to your product affects how your brand is received. And then ultimately perceived.
But don’t forget that just like depreciating assets, your brand needs to be maintained and given the proper care, love and attention it so deserves. Let’s examine what I mean by that.
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