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Brand Management: Protecting Your Most Valuable Asset

By |February 20th, 2015|

Now, this may be my financial background kicking in, but your brand is your company’s most valuable asset as it drives sales, increases revenue and has a huge impact on your bottom line. Like a magnet, your brand attracts customers, followers, fans and even employees. And unlike depreciating assets such as computers or printers, when managed and executed properly, your brand value will (and should) appreciate over time. Essentially, your brand is the derivative of success.

However, branding has been unfairly labeled as that “creative marketing thing,” limiting it to just visual and contextual representations of your company. In reality, branding is much more than your logo and tagline and should be taken seriously. Effective branding improves the visibility and reputation for a product, service or company. Everything you do (and don’t do) and every aspect within your organization ranging from an individual to your company culture to your product affects how your brand is received. And then ultimately perceived.

But don’t forget that just like depreciating assets, your brand needs to be maintained and given the proper care, love and attention it so deserves. Let’s examine what I mean by that.
Get Back to The Basics

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Web Analytics: Back to Basics

By |May 15th, 2014|

In today’s digital age, human behavior can now be quantified into numbers and data to both predict and control future behavior. But, what the heck exactly is this ominous, yet ever-present “data” concept that has […]

Market Research & Segmentation: Developing Your Brand Position

By |February 13th, 2014|

When it comes to branding and positioning, don’t jump in cold with your blinders on.
We all know that saying about assuming, right? Well, it’s true. Unless you are just starting out in your business, don’t make assumptions about your customer’s preferences, tastes, habits, needs, wants, fears or concerns. Get real hard data and take the time to ask the right questions and test your hypotheses so you can make informed decisions. Ultimately, this data will help you develop your brand position to increase sales and conversion rates. Don’t get caught up in increasing traffic if it’s not the right traffic—quality over quantity, always.
“Get real hard data and take the time to ask the right questions.”
So, where do you start? The basics, of course! Conduct market research in order to gain valuable insight into the mind of your target audience. Remember, your goal is to be relevant because that is what will drive conversions. If you can identify with your audience and truly understand what they want and what matters most to them, then you will be able to position your business as the obvious solution. Thus, effectively engaging with them.
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Get Unstuck: Quick Solutions to Get You Back to Making Progress

By |February 6th, 2014|

We’ve all been here… right? Time has been ticking ever closer to the deadline and between that pressure and those ever present distractions… you find yourself absolutely stuck. I’m writing this blog post because it’s happened to me – more than I’d like to count – and I’d like to share some of the tricks I’ve found to help unstick me from my creative-problem solving – situation.
Step One: Stop whatever you’re doing.

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The Recipe To a Better Brand Strategy

By |January 23rd, 2014|

“A salad is only as good as the quality of its ingredients.”
– Jamie Oliver

Your brand is more than just an awesome logo—although important—your brand goes beyond just what’s on the surface. Your band is the […]

Make your Email Marketing Campaign Even Better

By |January 9th, 2014|

You’ve already invested time to build your lists, segmented them for the greatest impact and tested for the best results, but you have the nagging feeling that your email marketing campaigns could be performing even better. Haven’t done that yet? Check out my last blog post. I have three easy-to-implement tips to make your next email marketing campaign your best one yet.
One: Look at Your Subject Line.

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Three Steps to a More Successful Email Marketing Campaign

By |December 12th, 2013|

According to Wikipedia, “Email Marketing is directly marketing a commercial message to a group of people using email.” Here at Sauté, we see email marketing as an awesome tool to keep you top of mind with your users, customers, clients and fans. Many companies have established a large list and send out regular email campaigns to alert for new products, services, blog posts or deals. Some companies are wildly successful with this tool, while others are not; so what’s the secret to their success? I’m going to walk you through the 3 essential steps that you must take to create more successful email marketing campaign.
Step One: Build Your Email List

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