Brand Identity: Defining Your Archetype

By |October 23rd, 2014|

noun: a collectively inherited unconscious idea, pattern of thought, image, universally present in individual psyches; a model or first form; prototype.
As defined above, the term “archetype” originates from ancient Greek meaning “original or old” […]

Connect and Inspire Action with The Power of Storytelling

By |May 22nd, 2014|

Storytelling is a long-established tradition for humans.
It’s a medium that our ancestors used to pass down truths, myths and cultural traditions through generations. It timelessly stands as a powerful tool to engage your customers on […]

Internal Branding: The Value of Human Capital & How to Attract The Right People

By |March 21st, 2014|

Your internal branding is essential in attracting—and retaining—the right employees, decreasing turnover and training costs and increasing your competitive advantage. It should reflect your company’s values, culture, and unique differentiators—all contributing to a clear picture of what it is like to work for your organization. But most importantly, your internal brand message needs to be targeted to capture the right fit and repel the wrong fit.
“Your internal brand needs to be targeted to capture the right talent and repel the wrong fit.”
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The Value of Company Culture
Company culture is an essential element of your brand and can be described as the core values and shared principles of employees or stakeholders within the company. Additionally, it drives key decisions and sets the attitude and mindset among employees. Studies show that companies with a culture that is aligned to their business goals outperform their competitors. But, why?


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