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Marketing is for Life, Not just for Christmas

By |October 23rd, 2013|

Fellow business owners, have you also been getting these drip emails from Manta pestering you about the impending holiday season?  All the retail stores have started to decorate their storefronts with Black Friday signs and Christmas decorations. I know it seems crazy, and my initial reaction to these emails was, well, let’s just say it was cynical. However, we’re also guilty as charged (not to the same degree) as Christmas starts months in advance here at Sauté. Realistically, if you’re a small-to-medium sized business owner trying to juggle too many hats, it’s perfectly usual that things get pushed off until suddenly you needed them yesterday. So I started scouting around to see who else has good advice for seasonal marketing and found a variety of useful info out there, including these from Inc. Magazine, Fast Company, Social Media Today, Social Times and Silverpop article.)
We look at the world from your customers’ perspective, finding out what they need and helping you deliver.(Tweet this!)
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Visual Intelligence: Does it really matter what your CRM looks like?

By |October 16th, 2013|

Following part 1 of our CRM series: Why that CRM Won’t fix your bad habits, Amber Hendrick, Graphic Designer asks…
Does it really matter what it looks like?
Ummm, Yeah! That’s an easy question and answer for a Graphic Designer. I judge books by their covers, choose coffee based on packaging and download new iOS apps because of a sweet looking icon, you can say that I’m more than just a little biased. That said, even if you don’t realize it, the UI (User Interface) is something that colors your experience of every product you use. Visual hierarchy, organization and design treatment of every element contributes to making your favorite sites just that. It’s important to understand who you are and your end goals to choose the best solution for your needs.
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The Email Marketing Quality Control Checklist

By |October 10th, 2013|

The Dos and Don’ts and What to Look For
An email seems simple enough, but I’ve quality controlled hundreds of email marketing campaigns and I’ve yet to review a perfect first draft; which is why I developed an email marketing quality control checklist. I don’t know about you, but that looming “send now” button launching it to your list of 5,000 subscribers gives me anxiety. Reviewing emails is like a game of hide and seek for finding all the inconsistencies and mistakes. Trust me. They’re there. And once you press that send button, it’s done and there’s no going back … kind of like a permanent tattoo.
Reviewing emails is like a game of hide and seek for finding all the inconsistencies and mistakes. (Tweet this!)
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Why that CRM Won’t Fix Your Bad Habits

By |October 3rd, 2013|

One of the most important but one of the most difficult things for a powerful mind is to be its own master. — Joseph Addison (Tweet this!)
As a kid, did you ever imagine having x-ray specs so you could see through the layers and understand exactly what everything was made of and how it all worked? Like one of those Incredible Cross-Sections by Stephen Beisty.

Then you got a little older and realised that some of the insides you might see would be quite icky, and actually, with some of that stuff, the more you knew, the less you understood.
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Recharge your Inspiration in 3 Easy Steps

By |September 12th, 2013|

We all have those days that we aren’t feeling particularly inspired and the whole creative process becomes repetitive. We’ve painted what seems to be the same painting over and over, written too many bios or designed too many flyers and it all just seems, well… bland. Now, how do you capture that spark again? Whether you’re a writer, cook, artist or none of the above, get yourself out of your creative rut with these three simple steps.
Capture that creative spark again with these three simple steps. (Tweet this!)

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3 Powerful Ways to Create Meaning in Your Marketing Through Storytelling

By |July 25th, 2013|

Marketing no longer follows the rules of the traditional broadcast era where you can push your agenda onto your audience. Rather, you need to become relevant and earn the attention of your audience. The consumer is now in control of what they view, like and share with a simple click of the mouse. Storytelling allows you to connect and communicate with your audience through engaging content and design. Focus on integrating your history, values, philosophy and mission into every component of your marketing strategy.
You need to become relevant and earn the attention of your audience. (Tweet this!)

So, what exactly makes you different? Because your competitors are either equally or more qualified and also provide similar services or products. Your story, your brand DNA is what truly makes you unique. It creates meaning and purpose as it highlights the motivation behind why you exist. Data dumps of facts, figures and features alone are not memorable nor are they interesting. Communicating on a human level and connecting to people not just as consumers allows you to inspire and compel people to act.
Here are 3 tips on how to integrate your marketing using storytelling:
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My Top 5 Summer Recipes

By |June 13th, 2013|

Summer is just around the corner here in San Diego and it has my mouth watering with all the goodness in store. I’m a big fan of supporting local farmers and using the freshest of ingredients possible. That’s why most Saturdays you can find me walking to the Little Italy Farmer’s Market to check out what’s in season. Between the range of vendors, colors, flavors and textures I always come away with delicious ingredients and inspiration for my next meal.

Check out these fresh summer recipes that have our mouths watering. (Tweet this!)

Here are some of my favorite summer meals to cook up and a few recipes that I’m dying to try.
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5 Overlooked Yet Effective Marketing Tactics and Strategies

By |June 5th, 2013|

It’s easy to get distracted by the latest hype or hot gadget (Google Glass anyone?), but don’t overlook the fundamentals; which is why I created a list of five effective marketing strategies that you should start implementing today! Often times, I see clients getting hung up on the tiny details while they’ve completely forgotten about what is truly important. Trends and fads come and go and they won’t yield long-term results.

1. Segmentation
Whether you’re selling a product or service, you need to segment your lists. Seems basic enough, but I’m surprised that more often than not, most people don’t have clean or updated lists. That includes segmenting clients (A, B, C), prospects, vendors and professional referral sources. Segmentation will allow you to tailor your marketing efforts and ensure that you’re getting the right message across to the right people on the right channels. Using the same standard message for everyone whether it’s an email, banner ad or social media post, is just wasted effort.  You want to create personalization so you are relevant and approachable.  A 67 year-old retiree is not interested in articles about how to plan for their first newborn baby… that they had 35+ years ago. Take the time to go through your CRM and rake through your lists. You’ll probably find some missed or forgotten opportunities to follow up on.
Trends and fads come and go and they won’t yield long-term results. (Tweet this!)

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Our Favorite Free Fonts

By |May 28th, 2013|

An essential ingredient to any effective design is beautiful typography. Fonts can be pricey… and they should be, especially when you understand all the work and thought put into creating a perfect set of arms, shoulders, ears and tails… Don’t worry, I’m not referring to human anatomy, but the anatomy of type.

Who knew you could find counters in your d’s and in your kitchen! We’re also counting our pennies and a great way to spice up a design is using an accessible and affordable free fonts. But before I get to my top picks let me tell a little about how to put the fonts to use.
An essential ingredient to any effective design is beautiful typography. (Tweet this!)
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Website Planning Questionnaire: How to Get the Most Out of Your Website

By |May 1st, 2013|

So you want a new website or want to redesign your current website and you’re not sure where to start. Well, to some (not all), a website seems like it’s just a few pages with images splashed around, some content and some call-to-actions to buy or sell your product or service and then…BOOM! Done. Well, not so fast. Let’s take a few steps back.

If you really want to get the most out of your website, planning is the key to success. We find that planning is often an afterthought. It won’t be until the project is well in motion until questions start to get asked, decisions start changing and errors are introduced.
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