“Getters don’t get—givers get.” —Eugene Benge
“Getters don’t get—givers get.” —Eugene Benge
According to Wikipedia, “Email Marketing is directly marketing a commercial message to a group of people using email.” Here at Sauté, we see email marketing as an awesome tool to keep you top of mind with your users, customers, clients and fans. Many companies have established a large list and send out regular email campaigns to alert for new products, services, blog posts or deals. Some companies are wildly successful with this tool, while others are not; so what’s the secret to their success? I’m going to walk you through the 3 essential steps that you must take to create more successful email marketing campaign.
Step One: Build Your Email List
In my last blog post, I discussed the topic of creating remarkable customer experiences to engage and retain your customers, so now I want to show you how to turn your current customers into your brand ambassadors to generate revenue and save costs. But first, let’s get back to the basics as I re-introduce and illuminate the hidden value of your clients, which I think is often neglected or forgotten.
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
If you don’t have a big marketing budget or if you don’t have a dedicated team, it can be expensive and time consuming to consistently execute the strategies on your marketing plan (Don’t have a marketing plan? Download our marketing calendar to kickstart your marketing initiatives for 2014). In reality, the cost of acquiring new customers is five to ten times the cost of retaining an existing one and the average repeat customer spends more than a new customer. So why not spend more time trying to deliver great customer experiences?
First question: two different subjects, surely – adoption vs. training?
Why put them into the same blog? Yes, obviously there are things they have in common and they are both about learning, but don’t they require very different approaches?
It’s easy to identify the differences between adoption and training by looking at a couple of typical scenarios:
a) You have a new employee who has little or no experience of using your particular CRM—you need to map out a training program that will get them integrated into your practice quickly and effectively without frying their brain. You want them to hurry up and know how to do this already while they may be self-conscious and worry you’ll be disappointed you hired them.
b) You have invested in a wonderful new platform and now you have to “manage the change” and drag your colleagues and underlings into the 21st century. (Trying to decide which platform to invest in? Check out our first post in this series.) You want them to suck it up and get on with it while they still feel comfortable doing things the old way and have plenty of gripes about why the new thing isn’t as logical as the old thing, isn’t as intuitive as the old thing… just isn’t the old thing.
Let me cut to the chase, because your time is valuable and it gets scarcer everyday. I have 10 tools to help maximize your productivity and simplify your life, saving you time along the way. From a file sharing tool to a more efficient way to get the news, I’m sure that once you start using these kick ass tools you’ll wonder how you ever survived without them. They might not all be for you, but go ahead and try something new.
“Consider everything an experiment.” —Corita Kent (Tweet This!)
You’re in the middle of chatting with a colleague and need to show them a screenshot of your progress. Shouldn’t you just be able to take a photo and send them a link? Well, you can! Just install the Droplr plugin and drag that screenshot to the icon and boom, the link is copied to your clipboard. I swear I save at least 30 minutes a day with this awesome tool.
What is it good for?
[icon color=”Extra-Color-2″ size=”tiny” image=”icon-arrow-right”] File Sharing
[icon color=”Extra-Color-2″ size=”tiny” image=”icon-arrow-right”] Storage
[icon color=”Extra-Color-2″ size=”tiny” image=”icon-arrow-right”] For Business (Coming Soon!)
Are you maximizing the potential of your CRM? Or do you feel like you’re not getting the return on investment you expected? Well, you only get as much as you put into it, so you must communicate with your CRM. Remember, you can’t expect your CRM to fix your bad habits. Your CRM will ask you the right questions and give you prompts to nail down your sales process, but first you must teach it what data you’d like it to track, what actions you want automated and the frequency of each.
Map Out Your Sales Initiative
A sound plan starts with integrating your CRM initiatives with your business goals and objectives. Before you get started, you must define what it is you’e trying to achieve with your CRM. What is the goal? Increasing customer retention, productivity, revenue, average sale size, etc.? Defining your goals and outlining appropriate strategies and tactics to support your goals will help you define what measures and metrics to put into place to track progress.
A goal is a dream with a deadline. —Napoleon Hill