A routine website health check-up is essential.
Once your site is launched, the bigger job still lies ahead to keep it updated and maintained. Websites must continually evolve to meet the increasing demands of your target […]
When I think of craftsmanship, imagery of artisans carving wood with tools made of metal come to mind. This is so distinctly different than my hours spent in front of a computer screen that most […]
Your internal branding is essential in attracting—and retaining—the right employees, decreasing turnover and training costs and increasing your competitive advantage. It should reflect your company’s values, culture, and unique differentiators—all contributing to a clear picture of what it is like to work for your organization. But most importantly, your internal brand message needs to be targeted to capture the right fit and repel the wrong fit.
“Your internal brand needs to be targeted to capture the right talent and repel the wrong fit.”
The Value of Company Culture
Company culture is an essential element of your brand and can be described as the core values and shared principles of employees or stakeholders within the company. Additionally, it drives key decisions and sets the attitude and mindset among employees. Studies show that companies with a culture that is aligned to their business goals outperform their competitors. But, why?
Did you know that a 5% increase in your customer retention can increase your profitability up to 125%?
Many businesses focus all their marketing efforts on attracting new clients, however, statistics show that getting new business costs 6-7 times more than keeping your existing clients happy. Incorporating strategies for repeat business and referrals can seriously impact your profit margins. Particularly now that reputation is firmly in the hands of the consumer, whose power to strengthen or undermine your brand with online reviews and recommendations has increased exponentially.
The first 100 days of onboarding a client is critical. If you can keep your new client for 100 days then, as Joey Coleman demonstrates, you will likely have a customer for life and potentially a new ambassador for your business. So before you concentrate too hard on how to get all these new clients it is well worth making some critical decisions about what you are going to do with the ones who have already signed up. Let’s talk about the nitty gritty details of how to keep your clients. Giving them a reason to come back again and again must be a key part of a successful brand strategy.
We all know that saying about assuming, right? Well, it’s true. Unless you are just starting out in your business, don’t make assumptions about your customer’s preferences, tastes, habits, needs, wants, fears or concerns. Get real hard data and take the time to ask the right questions and test your hypotheses so you can make informed decisions. Ultimately, this data will help you develop your brand position to increase sales and conversion rates. Don’t get caught up in increasing traffic if it’s not the right traffic—quality over quantity, always.
“Get real hard data and take the time to ask the right questions.”
So, where do you start? The basics, of course! Conduct market research in order to gain valuable insight into the mind of your target audience. Remember, your goal is to be relevant because that is what will drive conversions. If you can identify with your audience and truly understand what they want and what matters most to them, then you will be able to position your business as the obvious solution. Thus, effectively engaging with them.
We’ve all been here… right? Time has been ticking ever closer to the deadline and between that pressure and those ever present distractions… you find yourself absolutely stuck. I’m writing this blog post because it’s happened to me – more than I’d like to count – and I’d like to share some of the tricks I’ve found to help unstick me from my creative-problem solving – situation.
Step One: Stop whatever you’re doing.
“A salad is only as good as the quality of its ingredients.”
– Jamie Oliver
Your brand is more than just an awesome logo—although important—your brand goes beyond just what’s on the surface. Your band is the […]
You’ve already invested time to build your lists, segmented them for the greatest impact and tested for the best results, but you have the nagging feeling that your email marketing campaigns could be performing even better. Haven’t done that yet? Check out my last blog post. I have three easy-to-implement tips to make your next email marketing campaign your best one yet.
One: Look at Your Subject Line.
Cheers to a new year, a new beginning, and new marketing goals for 2014.
‘Tis the season for reflection of 2013 and the time to write down your vows of what you’re going to stop doing and do better for the new year. I’ve rounded up 4 easy-to-implement goals to make this year the best one yet.
1. Leverage More Video Content