Where the Rubber Meets the Road: Get Going with your CRM Analytics

By |March 5th, 2016|

There is something reassuring about having accurate information. Even when it merely reinforces what you already thought you knew. Even, more surprisingly, when it overturns what you thought you knew. Because, now you really do know. Now, you can decide what significance to attribute to certain factors. Now, you can stop pouring 80% of your energy into 20% of your gains and focus on the big prizes: “Targeting the best potential customer with the optimal message in the most cost effective medium at the ideal time.” —Analytics – Wikipedia

You’ve selected the most appropriate CRM for your organization, got things up and running, all your most valuable sources of information integrated and people developing good habits. Now it’s time to start mining all that data. Ugh! Sounds so labor intensive.

But this is the prize. This is why you needed the toy with the big wheels. As I pointed out in our first post in this CRM series, if you don’t use the analytics functions – reports, dashboards, and so on – you are simply creating an enormous address book.
So, where to start?

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No More Excuses – Get a Responsive Website Already

By |April 26th, 2015|

So in last few weeks there was a flurry of activity over the announcement that Google is going to optimize search result for mobile-friendly websites. My friend texted me in a panic. I sent her […]

Brand Management: Protecting Your Most Valuable Asset

By |February 20th, 2015|

Now, this may be my financial background kicking in, but your brand is your company’s most valuable asset as it drives sales, increases revenue and has a huge impact on your bottom line. Like a magnet, your brand attracts customers, followers, fans and even employees. And unlike depreciating assets such as computers or printers, when managed and executed properly, your brand value will (and should) appreciate over time. Essentially, your brand is the derivative of success.

However, branding has been unfairly labeled as that “creative marketing thing,” limiting it to just visual and contextual representations of your company. In reality, branding is much more than your logo and tagline and should be taken seriously. Effective branding improves the visibility and reputation for a product, service or company. Everything you do (and don’t do) and every aspect within your organization ranging from an individual to your company culture to your product affects how your brand is received. And then ultimately perceived.

But don’t forget that just like depreciating assets, your brand needs to be maintained and given the proper care, love and attention it so deserves. Let’s examine what I mean by that.
Get Back to The Basics


Brand Identity: Defining Your Archetype

By |October 23rd, 2014|

noun: a collectively inherited unconscious idea, pattern of thought, image, universally present in individual psyches; a model or first form; prototype.
As defined above, the term “archetype” originates from ancient Greek meaning “original or old” […]

Get Your Story Told

By |October 8th, 2014|

I have a confession.
Even though I’m “in” marketing. And even though some of my proverbially best friends are in PR. And even though my ex’s sister, who has been a practising journalist for two decades, […]

The Essential WordPress Plugins

By |September 25th, 2014|

The Essential WordPress Plugins
I have a confession… I love WordPress. While it’s not a perfect platform, it gives our team the power to build beautiful, responsive and customized websites. Websites that allow our clients to […]

Connect and Inspire Action with The Power of Storytelling

By |May 22nd, 2014|

Storytelling is a long-established tradition for humans.
It’s a medium that our ancestors used to pass down truths, myths and cultural traditions through generations. It timelessly stands as a powerful tool to engage your customers on […]

Web Analytics: Back to Basics

By |May 15th, 2014|

In today’s digital age, human behavior can now be quantified into numbers and data to both predict and control future behavior. But, what the heck exactly is this ominous, yet ever-present “data” concept that has […]

Managing Human Capital: The Bad Hire

By |May 8th, 2014|

Managing Human Capital
“Unfortunately in life a lot of bad decisions are driven by a desire to avoid owning up to past bad decisions.” —Matthew Yglesias, Slate Magazine
This quote hit me like a hammer blow between […]


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