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About Sarah Tuakli Cooper

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So far Sarah Tuakli Cooper has created 7 blog entries.

Where the Rubber Meets the Road: Get Going with your CRM Analytics

By |March 5th, 2016|

There is something reassuring about having accurate information. Even when it merely reinforces what you already thought you knew. Even, more surprisingly, when it overturns what you thought you knew. Because, now you really do know. Now, you can decide what significance to attribute to certain factors. Now, you can stop pouring 80% of your energy into 20% of your gains and focus on the big prizes: “Targeting the best potential customer with the optimal message in the most cost effective medium at the ideal time.” —Analytics – Wikipedia

You’ve selected the most appropriate CRM for your organization, got things up and running, all your most valuable sources of information integrated and people developing good habits. Now it’s time to start mining all that data. Ugh! Sounds so labor intensive.

But this is the prize. This is why you needed the toy with the big wheels. As I pointed out in our first post in this CRM series, if you don’t use the analytics functions – reports, dashboards, and so on – you are simply creating an enormous address book.
So, where to start?
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No More Excuses – Get a Responsive Website Already

By |April 26th, 2015|

So in last few weeks there was a flurry of activity over the announcement that Google is going to optimize search result for mobile-friendly websites. My friend texted me in a panic. I sent her […]

Get Your Story Told

By |October 8th, 2014|

I have a confession.
Even though I’m “in” marketing. And even though some of my proverbially best friends are in PR. And even though my ex’s sister, who has been a practising journalist for two decades, […]

Managing Human Capital: The Bad Hire

By |May 8th, 2014|

Managing Human Capital
“Unfortunately in life a lot of bad decisions are driven by a desire to avoid owning up to past bad decisions.” —Matthew Yglesias, Slate Magazine
This quote hit me like a hammer blow between […]

CRM Adoption and Training – 5 Keys to Success

By |November 21st, 2013|

First question: two different subjects, surely – adoption vs. training?
Why put them into the same blog? Yes, obviously there are things they have in common and they are both about learning, but don’t they require very different approaches?

It’s easy to identify the differences between adoption and training by looking at a couple of typical scenarios:

a) You have a new employee who has little or no experience of using your particular CRM—you need to map out a training program that will get them integrated into your practice quickly and effectively without frying their brain. You want them to hurry up and know how to do this already while they may be self-conscious and worry you’ll be disappointed you hired them.

b) You have invested in a wonderful new platform and now you have to “manage the change” and drag your colleagues and underlings into the 21st century. (Trying to decide which platform to invest in? Check out our first post in this series.) You want them to suck it up and get on with it while they still feel comfortable doing things the old way and have plenty of gripes about why the new thing isn’t as logical as the old thing, isn’t as intuitive as the old thing… just isn’t the old thing.
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Marketing is for Life, Not just for Christmas

By |October 23rd, 2013|

Fellow business owners, have you also been getting these drip emails from Manta pestering you about the impending holiday season?  All the retail stores have started to decorate their storefronts with Black Friday signs and Christmas decorations. I know it seems crazy, and my initial reaction to these emails was, well, let’s just say it was cynical. However, we’re also guilty as charged (not to the same degree) as Christmas starts months in advance here at Sauté. Realistically, if you’re a small-to-medium sized business owner trying to juggle too many hats, it’s perfectly usual that things get pushed off until suddenly you needed them yesterday. So I started scouting around to see who else has good advice for seasonal marketing and found a variety of useful info out there, including these from Inc. Magazine, Fast Company, Social Media Today, Social Times and Silverpop article.)
We look at the world from your customers’ perspective, finding out what they need and helping you deliver.(Tweet this!)
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Why that CRM Won’t Fix Your Bad Habits

By |October 3rd, 2013|

One of the most important but one of the most difficult things for a powerful mind is to be its own master. — Joseph Addison (Tweet this!)
As a kid, did you ever imagine having x-ray specs so you could see through the layers and understand exactly what everything was made of and how it all worked? Like one of those Incredible Cross-Sections by Stephen Beisty.

Then you got a little older and realised that some of the insides you might see would be quite icky, and actually, with some of that stuff, the more you knew, the less you understood.
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