The Essential WordPress Plugins
I have a confession… I love WordPress. While it’s not a perfect platform, it gives our team the power to build beautiful, responsive and customized websites. Websites that allow our clients to […]
Storytelling is a long-established tradition for humans.
It’s a medium that our ancestors used to pass down truths, myths and cultural traditions through generations. It timelessly stands as a powerful tool to engage your customers on […]
When I think of craftsmanship, imagery of artisans carving wood with tools made of metal come to mind. This is so distinctly different than my hours spent in front of a computer screen that most […]
Did you know that a 5% increase in your customer retention can increase your profitability up to 125%?
Many businesses focus all their marketing efforts on attracting new clients, however, statistics show that getting new business costs 6-7 times more than keeping your existing clients happy. Incorporating strategies for repeat business and referrals can seriously impact your profit margins. Particularly now that reputation is firmly in the hands of the consumer, whose power to strengthen or undermine your brand with online reviews and recommendations has increased exponentially.
The first 100 days of onboarding a client is critical. If you can keep your new client for 100 days then, as Joey Coleman demonstrates, you will likely have a customer for life and potentially a new ambassador for your business. So before you concentrate too hard on how to get all these new clients it is well worth making some critical decisions about what you are going to do with the ones who have already signed up. Let’s talk about the nitty gritty details of how to keep your clients. Giving them a reason to come back again and again must be a key part of a successful brand strategy.
We’ve all been here… right? Time has been ticking ever closer to the deadline and between that pressure and those ever present distractions… you find yourself absolutely stuck. I’m writing this blog post because it’s happened to me – more than I’d like to count – and I’d like to share some of the tricks I’ve found to help unstick me from my creative-problem solving – situation.
Step One: Stop whatever you’re doing.
“A salad is only as good as the quality of its ingredients.”
– Jamie Oliver
Your brand is more than just an awesome logo—although important—your brand goes beyond just what’s on the surface. Your band is the […]
You’ve already invested time to build your lists, segmented them for the greatest impact and tested for the best results, but you have the nagging feeling that your email marketing campaigns could be performing even better. Haven’t done that yet? Check out my last blog post. I have three easy-to-implement tips to make your next email marketing campaign your best one yet.
One: Look at Your Subject Line.